@inproceedings{brown:hal-03267514, TITLE = {{Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies' ecological actions}}, AUTHOR = {Brown, Keenan and Moughayt, Bachar and Lecointre-Erickson, Danielle}, URL = {https://univ-angers.hal.science/hal-03267514}, BOOKTITLE = {{10th International Conference on Business \& Economic Development (ICBED)}}, ADDRESS = {Online, France}, YEAR = {2021}, MONTH = Jun, HAL_ID = {hal-03267514}, HAL_VERSION = {v1}, }