%0 Conference Paper %F Oral %T Green Marketing, Greenwashing, and Generation Z: Discovering how and why the younger generation reacts to companies’ ecological actions %+ Éthique et Gouvernance de l’Entreprise et des Institutions (EGEI) %+ Groupe de Recherche Angevin en Economie et Management (GRANEM) %A Brown, Keenan %A Moughayt, Bachar %A Lecointre-Erickson, Danielle %< avec comité de lecture %B 10th International Conference on Business & Economic Development (ICBED) %C Online, France %8 2021-06 %D 2021 %Z Humanities and Social Sciences/Business administrationConference papers %G English %L hal-03267514 %U https://univ-angers.hal.science/hal-03267514 %~ SHS %~ UNIV-ANGERS %~ UNAM %~ GRANEM %~ AGREENIUM %~ UCO %~ UCO-DEG-EGEI %~ INSTITUT-AGRO