This ongoing research proposes an evaluation of the impact of 360° virtual reality tour on intention to visit the real site. The specific case of the French Lascaux cave is presented. Based on an extended Rahimizhian et al. 2020 model we test the consumer reaction and propose initial results. An experiment was carried out with 136 consumers aged between 35 and 52. Initial results show the importance of the perceived enjoyment and experience in VR. The intention to visit is significant, but the sample does not allow us to conclude on the distance variable between the place of residence and the tourist site.